OUR STORY
Australian jewellery brand ithappensonlakemartin is the creative collaboration of mother and daughter duo, Maria and Anastasia.
In their pursuit of creating affordable finer sterling silver jewellery, ithappensonlakemartin brand was born.
FROM THE START...
Inspired to create a brand that was affordable and accessible for all, the duo have successfully built a brand that is loved and cherished by their customers. Staying true to its original vision - the brand creates simple, staple and everyday pieces that are designed for and loved by everyone.
Today, ithappensonlakemartin continues to grow and evolve. Originally an online jewellery store, the brand has since expanded to two Sydney based boutiques and is powered by a small close-knit team that shares the love of jewellery, creativity and innovation.
At Home With Maria and Anastasia
Take a glimpse into the life of the family behind the brand you know and love.
Q & A WITH OUR CO-FOUNDERS
Find out more about the brand from our Co-Founders Maria and Anastasia!
What inspired you to start ithappensonlakemartin?
Maria: My love of design and jewellery
Anastasia: The lack of affordable jewellery that wouldn't irritate my skin and would actually look on-trend.
What is your favourite thing about the brand?
Maria: My love for the family we have created here.
Anastasia: Working with my mum and the whole team everyday!
Who is ithappensonlakemartin customer?
Both: YOU! (at the same time) There is no age limit or customer type that would not look great in our jewellery.
Where do you see the brand in 10 years?
Maria: As a strong brand with retail boutiques around Australia.
Anastasia: Recognised as a staple Australian jewellery label.
What makes your brand stand out from other jewellery brands?
Maria: Our designs and our passion for the brand.
Anastasia: We are a real family business that appreciates every purchase from you.
Timeline
RE-BRANDING 2016
Originally known as ICONIC-STYLE, the brand was renamed to ithappensonlakemartin - the brand you now know and love.
MOVING INTO THE FIRST OFFICE
ithappensonlakemartin found its first office to call home - the Ramsgate office.
OUR FIRST FLAGSHIP BOUTIQUE
Expanding the creativity and love of jewellery - the brand opened its first boutique in Miranda Westfield.
NEW HQ 2022
As the brand grows, the team grows. ithappensonlakemartin says bye to Ramsgate and hello to a new office based in Marrickville.
Successful NBCF Campaign
Partnering with the National Breast Cancer Foundation, 100% of sales from the Pink Ring was donated by ithappensonlakemartin. The brand was able to contribute a significant amount to the NBCF, helping raise awareness about Breast Cancer.
Paramatta
ithappensonlakemartin has recently opened its doors to second boutique, in Parramatta Westfield and continues to honour its local customer base.
We acknowledge the Traditional Owners of the land where we work and we pay our respects to Elders past, present and emerging.
